Design Adjacent

Design Adjacent

While other pages are self-explanatory, the projects listed here are a variety of things I’ve worked on that don’t quite fall under ux/ui or graphic design that I’m still incredibly proud of. These projects are a combination of marketing/strategy/design management.

 

kendra scott x scadpro

360° marketing campaign focused on creating brand awareness of the Kendra Scott Color Bar™ experience. The marketing campaign included research, in-store displays, events, guerrilla marketing, direct and out-of-home marketing, and digital media.


BMW GROUP X SCADPRO

BMW Group North America collaborated with SCAD students to work on a research project that combined premium mobility, technology, and the aging demographic to better understand luxury vehicle owners aged 60 years and older.


Re.LEAF

An app to connect our youngest generation with the outdoors. Educate and entertain kids with nature by collaborating with parks, gardens, and arboretums to create a unique experience for families as they visit these sites. This app teaches kids about plants by interacting with in-park towers that also deposit seed pods!